Retailers, travel sites, and e-commerce sites are well aware that price comparisons are key to their daily operations. Companies price their products with reference to competitors' prices to ensure their competitive advantage. These sites constantly track and know when competitors are visiting their sites, and then report back to them with erroneous information to keep their prices competitive.

With the spread of advanced encryption technologies based on personalization, such as IP-blocking and bot-blocking, it is becoming increasingly difficult to collect the required data on a website; to do so, we need to restore the transparency of the page, i.e., to view it as an ordinary consumer.

By using Tomato Accelerate Residential IP, we get a real user IP that is treated as a customer and not a competitor by the site, effectively unblocking the site to block and present real and transparent information data, allowing us to successfully gather the most accurate data available.